This book examines rice production in the supply potential areas of the North Western part of Ethiopia, and analyzes the determinants of marketed surplus, production cost structure and profitability. It also attempts the performance of the market through the evaluation of the marketing activities along the different marketing channels of the crop. Despite rice production is recently an income generating crop in the livelihood of many farmers little attention has been given to it. Systematic and adequate information on the process of market competition, market structure- conduct-...