Why should you read this book when there are literally thousands of books on the market about increasing retail sales? If you were to ask sacked Tesco CEO Philip Clarke this question, his response would be, if he knew what is written in this book, he will still have a job. Picture this right... When he took over Tesco, the retailer was the second most profitable retailer in the world and the fourth most profitable business in the UK. At the end of his three years reign, Tesco's market share shrunk to 28.9% while in the same period, Aldi doubled in size to 4.7% and Lidl increased its market...

Two immigrants arrived in Germany on the same day. With no knowledge of German, no technical skills and no work permit, they decided to find the only job they could easily do without the requirement for any of those: panhandling. In the morning, they rose early, walked towards the city centre to start their job. In the evening, they returned to their bedroom, which at the time was under the bridge. They just spread a cardboard on the bear floor and slept. Luckily, for them, it was summer so the temperature did not drop at night. After two weeks, one of them had enough money to rent a room....