A guide-book for the new Internet, Social Media for Small Business Owners is the result of months of research and years of experience. Heavy on ideas but light on jargon, the spirited handbook is a mix of technical how to, social theory and humor. Useful to experts and complete beginners, Social Media for Small Businessesis the ideal starting point for launching an in house social media marketing strategy. Covering topics from Thick Value, ROI and Twitter tools to the rocky history of MySpace, the book puts the social in your social media strategy and gives you the tools for success. Rather...