Copy-writing: The hidden secret to successful marketing. Businesses around the world spend a fortune on creating brochures and websites. But if the content is not engaging, relevant or focused on the right audience, then the return on investment will not be as good as it could be. Business owners and executives are rarely taught effective writing techniques. Yet with websites, blogs and newsletters now dominating corporate communications, well-structured copy can be the difference in clinching that sale. You can discover how to write successful copy by following this simple 31 day step by...