Despite a decade of political technology's celebrated triumphs--such as online fundraising of the presidential campaigns of McCain in 2000, Dean in 2003, and Obama in 2008; or the web-enabled, socially networked campaign of Obama 2008--the field of e-politics is still at an unsolidified stage.

"Margin of Victory: How Technologists Help Politicians Win Elections" offers an unprecedented insiders' view of the fast-changing role of political technology that explains how innovations in the use of new media, software tools, data, and analytics hold yet untapped potential. Contributions from...