Decision makers in business and government are more reliant than ever on measurements, such as business performance indicators, bond ratings, Six-Sigma indicators, stock ratings, opinion polls, and market research. Yet many popular statistical and business books and courses relating to measurement are based on flawed principles, leading managers to the wrong conclusions--and ultimately, the wrong decisions. "misLeading Indicators: How to Reliably Measure Your Business" provides something unique and invaluable: trustworthy tools for judging measurements.

Each chapter illustrates the four...