The Cycle Diet has been used for 30 years by Scott Abel with his clients to stay lean year-round while improving their physiques and their metabolism. The Cycle Diet is a strategy that uses regular cheat days, refeeds and spikes where -anything goes, - balanced against regular diet days of a relative caloric deficit. It is sustainable, customizable, insanely effective and FUN. In the -full- Cycle Diet, you eat strictly for most of the week, but have a one-day -cheat day- (usually on Saturday or Sunday) plus a -mid-week spike.- (The mid-week spike is usually only introduced for...

The Language of Content Strategy defines fifty-two terms that are central to the discipline of content strategy. A collaborative effort from fifty-two top content strategy practitioners, this collection of terms is presented both as a representation of the current state of an emerging profession and as a starting point for the evolution of that profession. Each term has been defined by a contributor known for his or her depth of knowledge in that area of expertise. And each definition is accompanied by an essay that explains the importance of the term within the world of content strategy. The...

Low carb diets... fat loss diets... Paleo diets... low calorie diets... and on and on, seemingly forever.
Diets.
Don't.
Work.
What's wrong with the standard, traditional approach to weight loss, dieting and nutrition? We know that the definition of insanity is to repeat the same thing over and over again, expecting a different result... yet everyone forgets this when it comes to fitness, dieting, and nutrition "programs." People get caught going from one diet to the next, but never finding a sustainable way to live healthy and lose weight. Going from weight loss diet or...

Why do you we reach for that piece of chocolate?
Why do we "cheat" or binge on our diets, especially after things have been "going so well"?
What causes over-eating, cravings, and why do we "cheat" on our diets? How are our food habits determined by our environment, and what can we do about it?
Going on "another diet" is never going to solve your food, diet, or over-eating issues. You're not going to maintain your weight or weight loss on yet another fancy diet with restrictions and rules. Going on another diet addresses the "symptom," not the cause, and in doing so, can...

Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers.

Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management.

Intelligent Content: A Primer...

This book is for you if you have substantial weight to lose (20 lbs. or more) and you are tired of trying different diets and different workout programs.
Permanent Weight Loss is not just "a diet." In this book, you will learn the emotional strategies, the mental strategies, and the diet and training strategies to lose a lot of weight and keep it off - "permanently." Fewer than 10% of dieters consider things like the emotional aspects of eating, dieting, and weight loss when they undertake a new diet. The percentage of actual "diets" that take these things into consideration must be even...

A blueprint for building a better body, gaining muscle, and overcoming your genetics Training for Strength and Training for Muscle Development You've been told, "train for strength, and development will come" and that "heavier is better." These are half-truths at best, and myths at worst. The Hardgainer Solution argues that you train first and foremost for development, and then a certain kind of strength will come. Yes, you will get bigger and stronger on this training program, but true physique development and muscle gain is not about 1RM strength. This...