Newly revised for 2013, the Ultimate step-by-step guide for both professional and volunteer promotions including concerts, festivals, sports events, conventions and trade shows, meetings and other special events. A delightfully and decidedly not stuffy business guide backed up with seriously complete and up to date details on topics including: organization and planning, financial management, volunteers for nonprofits and promoters, venue selection, security and volunteer security, The ADA, greening your events, activities that draw crowds, vendors, sponsorships, marketing and advertising,...