Sales Savvy: Self-Help for Small Business (Beat Big Business with Value-Add) is a sales handbook that helps small business people improve their ability to sell 'value-add'. To beat Big Business, we have to sell the customer on 'the little things' about our product or service that makes us different. Sales Savvy provides the reader with real tools - practical tools - that can be used to demonstrate that which differentiates us. Sales Savvy teaches the reader how to sell their expertise or craftsmanship for greater profits and, in turn, develop a reputation for being "More Expensive and Worth...