I know I'm not alone when I express my amazement over the fact that several of the online social network sites have valuations in the billions of dollars. "Billions" with a big capital B. Online sites where you share information about yourself, your family, your friends, your work, your background... Billions. I guess I shouldn't be surprised at all though. Looking at the trend of marketing and communication, it's pretty easy to understand that one-to-one networking is the foundation of the current trend and Social Media, in its current form is the most fundamental path. I've seen Gary...

Social What Why How is a practical how-to, tips and tricks book that will answer many of your real-life social questions. - Is Social Media really important for me and my business? - What is the real value of Facebook for me? - What are Twitter Hastags (#) and why do I need them? - How does Google+ compare to Facebook? - How do I use Tumblr? - Is it easy to build and maintain a blog? and much, much more