No-nonsense, step-by-step guide that defines the roles, responsibilties and processes of marketing and sales. Includes 12 recipes (chapters), models and more, including Pipeline, Mix, Plans, Leads, Networking, Elevator Presentations, Proposals, Calls, Referrals, Client Relationships, Infrastructure and Appreciation. Also includes a sample strategic marketing plan. This is a great tool to help sales and marketing professional effectively communicate their function to all areas of your organization--and helps create a single system for attracting and retaining great customers.

Sage advice for charting a path forward during times of difficult challenges and exceptional opportunity, such as business downturns, loss of employment, new ventures, product launches and many more. Includes short insights and quotes from Dr. Lloyd Corder's numerous writings and speaking engagements.

The best way to improve your presentation skills is through thoughtful feedback. As part of this exciting book, you have access to the Presentation Skills Assessment, an online rating form that allows you to compare what you think are your strengths as well as what others see. The tips, suggestions and strategies in this book correspond to your written report. If there are presentation areas you need to work on, all you have to do is turn to that section and start making improvements.