The Micro-Niche Method: The Pathway to Premium Pricing and Increased Profitability for Today's CPAs By David Wolfskehl The primary marketing challenge faced by accounting firms today is differentiation. Firms tend to offer services in the same niches, with few exceptions. In fact, a review of top accounting firms in any city will likely produce the sense that the firms are largely interchangeable - just change the names and the photos. When every firm looks alike, the firms become commodities. They spend staggering amounts of time writing proposals in response to RFPs. They feel that clients...