Be a Person - enterprise executive edition Social media books are a dime a dozen, but this book presents everything an enterprise executive needs to know to understand how to build a social media presence online, from the strategy to organizational readiness to how to approach social media. By reading this book, executives can learn how social media can improve the bottom line, employee engagement and retention, and organizational efficiency. This is a shorter version of the full Be a Person book which goes into much more detail and is intended for implementers rather than managers. Topics in...

Be a Person - small and medium business executive edition

Social media books are a dime a dozen, but this book presents everything an executive of a small to medium size business needs to know to understand how to build a social media presence online, from the strategy to organizational readiness to how to approach social media.

This is a shorter version of the full Be a Person book which goes into much more detail and is intended for implementers rather than managers.

Topics in the executive version include wny it's important to Be a Person, not a company, why social media is...

Many sales people, particularly in business-to-business categories, may think that social media is a consumer plaything and not well-suited for use in business.

The Infinite Pipeline demonstrates that social selling is real, it's here, and sales people can learn social sales techniques to improve their effectiveness.

B2B sales people can use the Infinite Pipeline Sales Development Process to create online relationships for sales success. Stop smiling and dialing, and use social media to engage with prospects by become the answer to their problems by socially surrounding them.

Along...