Explore the Five Simple Rules that have led over 50 companies to achieve their goals. The Diamond Principle gives you a specific roadmap on how to produce immediate and sustainable results for your company. Not just theory, this book is chock full of proven tools that will assist your executive team. The success stories within these pages show how CEO's have improved their company's competitive position, increased employees' and strengthened the customer relationship. satisfaction when decisions companies make do not produce the desired outcomes they violated one or more of five simple rules...