This book evaluates the efficacy of genre-based instruction by sensitizing the ESL learners to genre. The main questions addressed are: How does sensitizing ESL learners to the rhetorical move structure of a genre, the communicative purposes of these moves, and linguistic features that realize these moves help them to become confident writers? What impact does this sensitization have on them? To answer these questions, an experiment was conducted by identifying two genres--sales promotion and job application letters--and a texttype--academic essays. This was done for two groups of...