Bachelor Thesis from the year 2008 in the subject Tourism, grade: 1.3, University of Brighton (School of Service Management), language: English, abstract: The aim of this dissertation was to examine the development of Hamburg and Munich's destination branding strategies and whether German consumers can tell the difference between the two. The findings indicated that the overall recognition of Munich among the participants of this study was better than that of Hamburg. But it was also found that the recognition of Hamburg is based on more distinct recognition features than that of Munich, and...

Essay from the year 2008 in the subject Tourism, grade: 1.7, University of Brighton (School of Service Management), course: Ecotourism, language: English, abstract: The aim of this essay is to evaluate and critically discuss the ecotourism measures taken in Brazil. Due to the complexity of the topic and the size of the chosen country, the focus of this case study will lie on the national policy affecting ecotourism in Brazil, the involved stakeholders and their area of activity and some typical Brazilian examples of ecotourism planning/development projects in the Brazilian Amazon region.

Essay aus dem Jahr 2007 im Fachbereich Touristik / Tourismus, Note: 2.5, University of Brighton (School of Service Management), Veranstaltung: Niche Tourism Trends and Development, Sprache: Deutsch, Abstract: The aim of this essay is, to evaluate the extent to which the lifestyle tourism sub-niche wellness/spa tourism is adequate as a tool for sustainable tourism development. To reach this aim, an examination of literature surrounding the fields of sustainability and wellness tourism will be undertaken and defined. Arguments for and against the sustainability and trends of the chosen niche...

The aim of this essay is to show the relationship between politics and tourism and to discuss the issue of policy as a tool for tourism regulation in the context of sustainability. To reach this aim, an examination of literature surrounding the fields of tourism policy and planning will be undertaken. Different theories will be given and the role of governments in tourism will be defined. The issue will be discussed in a historical as well as a modern context, mainly focussing on the case study of Bhutan, and a final conclusion will be given.

Scientific Essay from the year 2008 in the subject Tourism, grade: 1.7, University of Brighton (School of Service Management), course: International Business, language: English, abstract: This paper deals with the cultural differences between the USA and Japan. It gives an overview of Japan's form of state, economy and culture, illustrates the most important things to consider in business meetings between these nationalities and provides recommendations for correct behaviour in a US-Japanese business environment.