All cultures appear to share the belief that they do things correctly, while others, until proven otherwise, are assumed to be ignorant or barbaric. When people from different cultures work together and cannot take shared meanings for granted, managers face serious challenges. An individual s parsing of an experience and its meaning may vary according to several cultural scales national, professional, industrial and local. Awareness of cultural differences and the willingness to view them as a positive are therefore crucial assets.

This edited textbook sets itself apart from existing...