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This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for...

Contemporary sport business is international. From international competitions and events, global sponsorship deals and marketing, sports labor markets, international broadcasting rights, to lucrative flows of sports tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes and issues in international sports business, covering every core area from strategy and marketing to finance, media and the law. With cases and authors from the Americas, Europe, Asia, Africa and Australasia, this is...