This study focuses attention on the information needs and information seeking behavior of the media practitioners (MPs) in Karachi. MPs are the staff members of mass media i.e. radio, television and newspaper involved in professional activities. Questionnaire-based survey method was adopted for the study. Sample Consists of 185 MPs selected randomly from four media houses i.e. radio,television, and newspaper / news agencies. For analysis of data, sampled participants were grouped into five categories i.e.1. Complete Sample 2 Media house wise i.e.television, radio and newspapers / news...