Every time a customer approaches your business, they arrive with an expectation. It may be a service need or a new product interest, but in every case, they have an expectation that accompanies their interest in your business. What happens next will form an experience that shapes their behavior. A good experience may increase their loyalty and tendency to purchase again. A poor experience may transfer their business to your competitor. The ability to recognize this process and to actively manage it forms the basis for Customer Relationship Management, or CRM. The ability to ensure that the...

The improvement of the overall fund of the banking system depends profoundly on the efficiency and performance of the banking sector. With the advent of more banks into the banking foray, it has become mandatory for Indian banking structure to adopt several norms and practices of those prevalent in developed economies. This ultimately leads to the bankruptcy or merger of banks and knows light and several hidden information. Hence, the book evaluates the Fund management of Banking Sector in Indian Scenario. Even though the banks have achieved tremendous growth in various fields, it also...