Social entrepreneurship has been attributed many qualities, and hijacked to serve different political and academic agendas. This research attempts to understand how value is created through the organisational build-up, by the study of a NGO in Senegal conducting socially entrepreneurial activities. It points to the incorporation of the target group in the value chain - both as a producer of social impact and a supplier of the strategic information for the organisation - as the main influence of an organisational trait on social value creation. It also points out the importance of a clear...