This book focuses on the small car segment of India's automotive industryto explain the emergence of lead markets. Theauthorscontend thatthe current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the...
This book focuses on the small car segment of India's automotive industryto explain the emergence of lead markets. Theauthorscontend thatthe current u...
The impressive and sustained growth of India's automobile industry in recent years has catapulted it into the league of the world's top-seven producers of four-wheelers. This study identifies the main thrusts of policy regimes for the automobile sector since 1947, which began in an overregulation mode in the early period of independence.
The impressive and sustained growth of India's automobile industry in recent years has catapulted it into the league of the world's top-seven producer...
Die Autoren untersuchen Technologien, Funktionen, Nutzerakzeptanz und den strategischen Mehrwert von Mobile Banking. Sie zeigen in der Studie auf Basis empirischer Untersuchungen die veranderten Erfolgsfaktoren beim Einsatz von Mobile Banking als Instrument einer Multi-Kanal-Absatzstrategie auf. Sie stellen dar, wie die aktuelle, rasante technologische Weiterentwicklung von Ubertragungstechnologien und mobilen Endgeraten zu stetigen Veranderungen bei der Nutzung und Akzeptanz von mobilen Bankdienstleistungen fuhrt. Die Studie verdeutlicht, dass es sich heute bei Mobile Banking einerseits...
Die Autoren untersuchen Technologien, Funktionen, Nutzerakzeptanz und den strategischen Mehrwert von Mobile Banking. Sie zeigen in der Studie auf B...
This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. It questions the conventional wisdom and updates the theory of lead markets to better reflect the changing realities on ground.
This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. It questions the conventional wisd...
India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of...
India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in r...
