Social networks provide a powerful abstraction of the structure and dynamics of diverse kinds of people or people-to-technology interaction. Web 2.0 has enabled a new generation of web-based communities, social networks, and folksonomies to facilitate collaboration among different communities.

This unique text/reference compares and contrasts the ethological approach to social behavior in animals with web-based evidence of social interaction, perceptual learning, information granulation, the behavior of humans and affinities between web-based social networks. An international team...