Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best...

Machine learning continues to have myriad applications across industries and fields. To ensure this technology is utilized appropriately and to its full potential, organizations must better understand exactly how and where it can be adapted. Further study on the applications of machine learning is required to discover its best practices, challenges, and strategies. The Research Anthology on Machine Learning Techniques, Methods, and Applications provides a thorough consideration of the innovative and emerging research within the area of machine learning. The book discusses how the...