The Apparel industry in India has been developed especially through exports. Indian apparels are being exported to different parts of the world, yet Indias share in the world trade in clothing is less than 2 per cent. Approximately, 21 per cent of Indias export of ready-made garments being exported from Tamil Nadu. In absolute terms, it translates to around Rs. 2,000 crores of garments being exported from the state, the two main centres being chennai and Tirupur. The study book analyses the export problems affecting the export performance in MEPZ,SEZ and EOU with the help of...

The book presents a study which aims to find whether health drink advertisements are effective in children i.e., does watching health drink advertisements result in children buying the product? A random sample of 250 students, both boys and girls, rated 'Effectiveness of Health Drink Advertisements' on a 5-point rating scale and a standard questionnaire for locus of control measure on a 7-point rating scale. Statistical tools like Chi-Square, t-test, percentile analysis, correlation, mean and standard deviation were used for analysing the data. The result reveals effectiveness of health drink...