A fifty year update on the Vance Packard classic, The Hidden Persuaders.

540] pages of insights from the world's leading "Mad Men"]

Apathetic. Numb. Overwhelmed.
Those aren't consumers. They're ad professionals.

Radical shifts in advertising have reached a critical point - sucking craft, quality, and satisfaction out of the business. It's now a Big Data numbers game ruled by instant response and measured in fractions of a percent. Are we doomed to mere assembly lines of offshore production and creative commoditization? Can well-established ad agency networks hang on or are they going to come crumbling down?

Or... are we facing the dawn of...