The author has been living and working in Kuala Lumpur, Malaysia, since 1989. Formerly Executive Creative Director for the Direct Marketing division of ad giant Ogilvy & Mather - who set up his own agency there with DM expert Drayton Bird - Kurt Crocker, has been called "Malaysia's very own Direct Marketing guru." This book shares his unique perspective on the specialized discipline with a mix of seriousness and silliness. The chapters are Kurt's previous columns for a Malaysian marketing magazine and cover all-things Direct Marketing - from creative techniques and client care to long-term...