This study focuses on media for development; using television as a mass medium to serve education in Egypt. The study in hand is a case study concerned with the instructional television programs for the primary stage students in Egypt. The researcher focused on three pillars that are: education, media and more importantly, students and their parents. The study is guided by a learning system: Rich Environment for Active Learning. There is an effort exerted for producing a large number of programs annually. Yet, there are several problems that hold the programs back, such as the tight...