India being the second fastest growing economy after China with a huge consumer class has resulted in consumer durables as one of the fastest growing industries in India and one of the most favored destinations for investment. LG and Samsung, the two Korean companies have been maintaining the lead in the industry with LG being the leader in almost all the categories. In order to tap semi-urban and rural demand, companies are expanding their distribution networks in these areas. The move has positively impacted sales for companies opting for rural expansion. Companies like LG and...