This book centers on the impact of distribution strategy on customer value. Of the four marketing mix elements, distribution has attracted a lot of interest since the execution of distribution activities adds value to customers which is imperative to the success of a firm's marketing strategy This book reviews relevant literature on distribution strategy, value addition, and customer value. Distribution strategy in this context includes all those decisions that center on the determination of the method of selling products to the designated end markets and the types of contracting agreements...

Counties in Kenya are still largely underdeveloped despite huge government and donor funds being made available. Strategic projects selection and implementation is necessary for the funds to be meaningful. This book explores problems associated with public sector project selection in developing countries. The overall objective is to identify good practice in project selection procedures for developing countries with specific reference to the Local Authorities in Kenya. The main questions are: what major factors influence selection decisions at the project selection stage and why are the...

Many projects for support for orphans and vulnerable children (OVC)have focused almost entirely on their physical needs. However, the needs of orphans and vulnerable children go beyond simply meeting their physical needs. Psychosocial support is an ongoing process of meeting physical, emotional, mental and spiritual needs of OVC, all of which are considered to be essential elements for meaningful and positive human development. Such projects have not provided the emotional support these children often need. Most of the managers of such projects lack information on the problems and are...