In the past years a renewed interest in retailing has arisen, as it has become a key industry in todays modern society. The retail industry is typically a vertical chain, with different intensities of competition on each level. The effects of various vertical restraints on different actors within this vertical chain have been extensively examined in literature when competition remains fixed. This book gives a first approach towards an investigation where levels of competition are endogenously examined. The focal point is on the welfare effects of one particular type of vertical...