Research Paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: keine, Berg Universitat Kosice (Berg Universitat Kosice), 23 entries in the bibliography, language: English, abstract: The reciprocal development of the key factors in the media and communication market: -The atomisation of the media, -The development of new communication technologies and -The change in media behaviour on the part of the customers has not yet been completed. Advertising companies are under immense pressure to get their marketing...