Based on a quarter century of combined applied experience in the realms of interactive development, web marketing, and lead management, eProfitability professes a philosophical, conceptual, and practical foundation that will enable any decision-maker to seize and control the new opportunities offered online. In this book, we illuminate common pitfalls, crucial best practices, and arm you with step-by-step implementation instructions on how to build a powerful and all-encompassing online marketing strategy. After reading this book, you will have the knowledge to create a holistic interactive...