2007 marked the 20th anniversary of the G.H.Brundtland Commission report that broke new ground by addressing the issue of sustainable development as a means of avoiding an ecological catastrophe. This led to a multitude of political declarations, documents and scientific articles while Agenda 21 adopted in 1992 in Rio de Janeiro has been accepted by the governments of more than 100 countries. Sadly, however, this has not prevented certain recent dangerous trends, nor have the wider public, journalists, business circles or politicians grasped the urgency of the problem. It is therefore...