This unique Doctorate thesis addresses the knowledge gap regarding competitor study practices in small enterprises. It develops new theory, and presents best competitor study practices. It has used a cross-sectional qualitative multi-case study analysis methodology to study the competitor study practices of 7 very different small Dutch business-to-business enterprises. The research discovered hitherto unknown and unexpected relationships between the competitor study activities of small enterprises, SEs, and their relative competitive market positions. SEs with strong positions...