"Social" is a critical aspect of any small business strategy. The problem is that many resources that discuss social media are written from the perspective of its tools and do not necessarily cover useful business strategies. Bogged-down in complex technical discussions, small business managers end up turning away from social media because they simply don't see how it applies to their business, or, don't understand how it'll provide any value to their customers. Sure, many business managers would agree that social media seems valuable, but how do you measure its benefits? Without the...

Facebook is one of the most popular destinations on the Internet: Americans spend nearly a quarter of their online time there. And while using Facebook, volumes of their personal private information is voluntarily exposed to marketers, fraudsters, and hackers. Regrettably, very few understand the risks and even fewer users know what settings to flip to make their profile more secure on Facebook. This book is for the enlightened business owner, engaged parent, inquisitive teen, or concerned consumer who're looking to understand their risks in using Facebook, and, what buttons to flip to better...