"I wrote this book as the expression of my frustration by a general lack of understanding on what relies the strategic management of firms. In the present world the word strategy" is associated with so much of foggy content that its notion became washed from any concrete sense. However even when that sense exists, it appears useless. A perfect example of this is a very fashionable reflection on so called strategic mission and vision of the corporation. From the philosophical point of view this is, no doubt, interesting - however in the present economic situation of the world both, mission and...

A company is diversified when she runs two or more different businesses. The word "businesses" can refer either to lines of products or to company's structure, however - since in the real world the corporate configuration always reflects company's market situation - the most distinctive characteristics of diversified companies is certainly a large number of different products they sell. Many actual enterprises are in such case. In USA General Electric with thousands of products, in Japan Yamaha with several different lines of goods marketed worldwide, in France famous Vivendi - it is easy to...

Selling prices... How to fix them? How to change them? How to adjust them? What is price differentiation and how to take advantage of it? What is revenue management? And how to use dynamic pricing in the modern business world where... there are no prices any more (in the classic meaning of this world)? All precise answers and 10 business cases - discussed and illustrated. Table of content: 1. Price and quality 2. Strategic meaning of the selling price 3. Fixing prices: general rules 4. Demand curve 5. Practice of defining prices by classic methods 6. Changing prices in time 7. Discounts 8....