Despite many years of development interventions global poverty still prevails. Traditional aid-based strategies, mostly driven by the public sector, have not produced the desired results and chances of meeting the Millennium Development Goals by the year 2015 are small. Given this reality, some academics have turned toward the private sector as an actor in development. Indeed, corporations have engaged in poverty reduction for several reasons and in different ways. Consequently, C.K. Prahalad and Stuart Hart developed the Bottom-of-the-Pyramid approach, which intends to achieve the...