The business environment is becoming increasingly global and competitive which in turn makes the role of a business manager more challenging and diverse. For this reason and others companies are growing through cross border mergers, joint ventures, direct investments and others strategic alliances. Similarly markets are getting closer to each other by virtue of a variety of integration from a simple trade level integration to political unification. Because of these changes, markets followed by product and customer integration, both product and customers are becoming increasingly global. In...