Seminar paper from the year 2006 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: 1,7, European Business School - International University Schlo Reichartshausen Oestrich-Winkel, course: Retail Banking in Europe, 67 entries in the bibliography, language: English, abstract: The German retail banking sector faces severe challenges. Global competitors are invading the market with new business models trying to win existing customers. At the very same time, customers become evermore demanding by means of price and quality and are willing to switch banks if...