Thesis (M.A.) from the year 2007 in the subject Communications - Multimedia, Internet, New Technologies, grade: 2,0, University of Bremen, 73 entries in the bibliography, language: English, abstract: Web 2.0 is a buzzword in the digital industry at the moment. Some of the popular phenomena which exemplify Web 2.0 are blogs, podcasts, wikis or social bookmarking tools. The core of the concept is the individual as an active participant. Audience activity constitutes one of the central themes of media analysis concerning the audience. One descriptor used to operationalize audience activity is...