This thesis examines the rising focus on digital textile printing in the home decor industry. The current textile market is dominated by roto-gravure and screen printing, making small, customized orders impossible. Industry analysts are predicting increases in digital printing because of customers' increasing demands for a wider selection of products, as well more customized products. This changing desire is termed "mass customization" and is the lens through which the research is conducted. The findings show that sample printing is still a huge market for digital, while companies are slowly...