This book is a definitive, comprehensive understanding to social science research methodology. It covers both qualitative and quantitative approaches. The book covers the entire research process, beginning with the conception of the research problem to publication of findings. The text combines theory and practical application to familiarize the reader with the logic of research design, the logic and techniques of data analysis, and the fundamentals and implications of various data collection techniques. Organized in seven sections and easy to read chapters, the text emphasizes the importance...