Toyota has expanded from a venture enterprise to one of the biggest global enterprises because of its innovative mind-set (Toyota thinking habits) using Breakthrough Thinking. Toyota has been famous for Kaizen (improvement) activities -- Kaizen activity is necessary for innovation.

There are many books on the market that discusses the Toyota Production System, but few that insightfully analyse its marketing strategy. This is the first book of its kind - it is authored by former Toyota marketing executives.

This book explores:

(1) Toyota...