Does your business need to use social media but you don't know how to get started? Are you using the tools, but not seeing the results you wanted? You're not alone. Social media can be very effective for small businesses, but, like all marketing, it requires a roadmap for success. And that's what this hands on workbook provides - practical steps you can take today to make social media marketing work for you. This book will help you learn how to navigate your way through social media by: *Setting goals *Choosing an audience and message * Listening to online conversations *Preparing for...