One of the greatest cataclysms a business owner can face is the ongoing loss of customers. According to the experts 20% of the population moves every five to seven years. Add to that lifestyle changes that are brought about by death, divorce, sudden loss of employment, promotions, retirement and debilitating diseases and you have a growing threat to your business. You have the potential to lose 20% to 30% of your customer base every year. You need to actively market your business continually just to break even. If you ever want to increase your business, you will really have to forge full...