The book is a practical look at companies and at what it takes to make them tick. The contention is that it doesn't matter whether the company is a bakery employing only 4 people or it is a corporation operating worldwide with over 22,000 staff... Serifoglu says that people do make all the difference and that the basic lifestyle of companies and banks has not changed much in centuries. Managers will enjoy skimming through this book and look at some of the simple and basic dos and don'ts that could be applied right away. Strangely, profits and losses are very closely linked to each other and...