The human is a social creature. So it doesnt surprise when were able to observe social phenomena in human build technologies. The Web is such a technology but despite its very present in our day to day life, many dont know how to deal with it. The challenge is to be social without a direct human counterpart as the communication channel doesnt provide instant feedback for all of our millions of years grounded senses. This book starts with the essential basics, explaining the whole evolutionary history of the web to have a profound basis to build on. Both sides, the technical and the...