The New York Times and USA Today Bestseller

Reinvent your marketing to keep up with an ever-changing marketplace

"A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world."
--Robert Hanson, President, Global Levi's(R) Brand, Levis Strauss & Co.

"Pearson makes the clearest statement yet about the new world of marketing, as he makes the difficult and complex concepts of brands...