A qualitative research was deployed to explore the implication of health seeking behavior on adherence among Antiretroviral Therapy (ART) users in Zewditu Memorial Hospital. Study participants were selected purposely based on years of experience in attending ART in the Hospital and their self expressive ability. Among the major findings of the study, threat perception and perceived benefits has played the major role in influencing antiretroviral therapy adherence. Moreover, self efficacy, cues to actions, and perceived barriers to antiretroviral therapy have their contribution for...